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Toy-making is serious business in Southern California

December 28, 2012

Los Angeles Times
December 28, 2012

When a toy designer’s young daughter becomes fascinated by the gel-like beads in a flower vase, there is only one conclusion to draw: “There has got to be a toy in here somewhere,” says Ron Brawer, a partner in the Maya Group and a toy industry veteran.

The fast-growing Torrance company has gone on to develop dozens of playthings based on those transparent polymer pellets. One of those toys, a modified water gun called the Xploderz XBlaster 200, was a finalist for the 2012 Outdoor Toy of the Year Award from the Toy Industry Assn. in New York.

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